Matador Consulting | Web Development, Marketing, Communications and SEO


	Recent Web Development projects:
	Samba Brazilian Grill - A new Brazilian steakhouse opening in Madison, asked Matador to create a new site that would provide a tantalizing view of the great food awaiting visitors Visit the Samba website >> Westmont Law Office - Local attorney Ruth Westmont needed a new look to her website. Using CSS, Matador created a nice, clean and search engine friendly website. Visit the Westmont Law website >> Forge Ahead Designs - Ken Alexander, a blacksmith, was looking for a small e-commerce friendly site to sell his hand-forged iron pieces. Matador created a site using Paypal shopping cart tools. The result, an easy to maintain site for the owner. See Forge Ahead Designs website >>- Duwaynes Salon - Madison hair salon owner, Steve Nelson wanted to upgrade the look and feel of his website. Once again, Matador charged to the rescue with a stylish website. Visit Duwaynes Salon website >> Fox Water Local business owner, Ray Mayne approached Matador about improving his website and search engine rankings for his business. Using CSS to style the pages, good keywords in titles, tags and content, the website has quickly moved up in all rankings. The site also has a fresh look that is capturing new attention. Visit Fox Water website >>

Web Development and Marketing Services

Matador member, Rylee Wedekind, with over 15 years of experience providing and implementing marketing and business communications strategies leads this division of the company. Her experience helps Matador build websites for clients that encompass the big picture of business communication and not just an all-flash and no substance website.

Marketing and Communications
Every website must start with a clear vision of what the company believes. It this isn't clear, the target audience won't be able to figure it out either.

All web development efforts at Matador start with the five 'W"s: who, what, where, when and why. Only when these are answered, does Matador begin to build a plan for its client's website build-out.

Web Development
A website is only one piece of the pie, albeit an important one, when it comes to getting the company's message out to the world. Matador works to build a website that is an extension of the company's overall communications. If there isn't a strategic communication plan, we can help develop that as well. There should always be consistency in messaging.

Search Engine Optimization
Ah, the snake-oil of the 21st century. There are lots of experts out there that will take your hard earned money for a "quick" fix to your Google ranking problems. For the most part, good SEO really relies on the following: Titles, clean code, relative external links and pertinent content. If you have those items throughout your site, you're well on your way to achieving a good ranking. Every Matador website is built on these principles.